Dinner With Industry

Dinner with Industry was organised by the Bright Futures Society at Swansea Universitybringing students and businesses together and helping students to learn life skills and find possible work experience and potential employers. The event was really successful and organised mainly by Angharad Williams who managed to pull the whole event together with her team so that the evening went without any hitch.

Students circulated during the meal, spending time on one table for the starter, moving on to another for the main course and so on. They had the opportunity to meet and talk with several local business people.

Between courses there were speakers including Fiona Miller of Wicked Trips who spoke about her experiences in buying her business and how she is progressing since she left Swansea University in the summer. She was an inspiration to all of us. Ollie the Street Poet recited some of his work including a special poem he'd written for the night. I was honoured to be asked to speak and when  did couldn't understand why Angharad kept doing some sort of winding-up movement with her arms. I obviously ignored her attempt to mime cranking up a car!

About 120 guests were present made up of around 90 students and 30 businesses.

There were a number of sponsors including Swansea University but the main sponsor was the Uplands Diner who stepped in at the last minute. They also brought along some well-know guests who all made their own  donation.

I do hope that this becomes a regular event and is carried on by new committees as time progresses and that they gain some valuable experience. It would be good too if there were other meetings between the students and business people thriough the year to build up better realtions and understanding.

Here is a slide show of photos taken by Gareth Danks of Life Photography Wales who always comes up with great shots. He kindly worked during the evening before and between courses for free and I thank him for his continuing support on his second Dinner with Industry event.

New Carrie Character

What do you think?

We felt Carrie needed to be a bit feminine to match her name. I'm really pleased with the result and you'll be seeing a lot more of her.

Meanwhile we've had some really great press cover in both the Evening Post and Western Mail. As you can see below, the Post included a great photo. Written by Emma Jones it will certainly help promote the card which can only be good for both consumers and merchants.

Having a great idea and seeing it come together as one that will benefit everyone is really rewarding and I'm hopeful that it'll grow not only in Swansea but National.

And today I see the article is included in the free paper, so that's gone out to over 60,ooo homes in the Swansea area. It's been interesting in that so many people saty they don't read the paper but everyone has seen the article.

Your comments are really appreciated so do write what you think about Carrie. Feedback is so important if we are to get this right. And that's where you come in. Please leave a comment and equally important sign up and save.

Good luck

Local Business Card New Press Release

"Carrie" Your Card

Carrie, the Local Business Card says "Yes" to the idea of giving shoppers savings and sellers marketing support.

The Local Business Card has just arrived and will save shoppers money through freebies and discounts. The card has been named "Carrie" and is designed to get consumers buying from local business, whether out shopping or through the internet.

The brainchild of Mike Leahy, a Swansea marketer who believes in supporting local businesses, the card is designed as a key-fob and is easy to carry and always available. Mike said, "Consumers just look for the symbol in shop windows or on websites. When they present their card they will get a saving or other benefit. There is no paperwork, nothing for the retailer to complete or record. And this is ideal for businesses to promoting themselves. It is hassle free. "

Shoppers save when they Carrie their card.

What about the retailer. Carrie brings in new customers and gets them coming back over again. Shoppers become loyal customers through the newsletter that is sent out fortnightly. This is a great way for them to find genuine bargains and start buying from new retailers. And it’s a really low-cost way to find new customers at just a couple of pounds a week. There is nothing else of value for so little. The marketing budget goes to the customer as a Thank you. And provided the retailer looks after that customer they will be able to build up a solid customer relationship.

Carrie can be used in a wide range of shops, hairdressers, health clubs, restaurants, entertainments and much more. Simple to use, Carrie is available for just ten pounds a year, less than a couple might save on a meal for at their favourite restaurant.

There is a website where all offers are shown. It sounds great, a loyalty card that is accepted by favourite retailers and entitles shoppers to freebies or discount simply for shopping with them. And it is planned to use Twitter, texting and the new exciting Cinch, which allows telephone messages to be up on the website immediately.

Mike Leahy said "I was involved in a similar scheme called The Gainers Club back in the sixties in London but the cost of regularly printing updated directories and sending our information by post was prohibitive and the club only lasted for 18 months or so. The Internet and automated e-mail newsletters brings the cost down to peanuts and we are just charging something to cover our overheads. We are giving a top-line service to both cardholders and sellers. Just ten pounds a year for the card and two pounds per week to advertise as a merchant is not going to break any bank. Most people will save that on a single purchase and many merchants will recoup the annual cost in less than a week. In addition there is no commitment. I just want a card that is easy to get, simple to use and guarantees the user something extra. Something that helps everyone through the current economic climate and beyond."

Mike went on to say "And it is not just shops. I am looking for entertainment such as clubs bowling, racing and theatres, restaurants, hotels and health clubs, internet businesses and business-to-business.

In fact the scheme was originally created to work between businesses but the demand has opened the floodgates. So there will be web designers, sign makers, graphics designers, stationers, plumbers and electricians and many others. I have designed the scheme to be simple without any need for unnecessary paperwork apart from registering. A scheme that will be good for both shoppers and sellers."

When you Carrie your card you can be sure of a great deal.

There are already sellers signing up in Swansea but this will become much bigger and nationwide through franchising. In fact the first new area has been signed up just today so Carrie can be used in Lincoln too. The Local Business Card is the only card you need.

kind regards

Following on from being faceless within the Business, here's a short video I put together this morning. Seems that there is something wrong. Viddler just removed all my videos - can't see any reason - can't get a reply from them. I'll switch back to Youtube

Enjoy.


Do you agree that you are the face of your business?

Hope you enjoy this short video. Your comments will be appreciated.

People buy from People

Face the facts. You can't afford to be faceless in business.

I've been looking at the "people" factor in business over the last few weeks and can really agree that "people buy from people".

And how people interact . . . .

or don't . . . .

When did you last even notice someone sweeping the street? Remember the face of the person who served you in a shop? Can visualise the attendant when you paid for fuel at a garage you don't call at?

Often it is irrelevant but sometimes it is because of the other attitude of the other person. Maybe they were talking to a colleague, perhaps they didn't give you any service.

On the other hand, if they took notice of you and were polite you are more likely to remember them. Why? In simple terms probably because next time you call you would like the same again. We all want others to talk to us, look after us and give us a little bit of personal attention. Next time you are out having a coffee just spend a few minutes watching how people are served. notice a difference between Tesco and Aldi. In Aldi the till staff always ask how you are in just that way that you don't mind it when they tell you they don't provide carrier bags.

And that personal touch goes deeper. Do you have staff out facing up to consumers? Do they wear a name badge? If not then try it our for a month. You'll find it does work. Make the names big enough for everyone to be able to comfortably read. Introduce a "lets smile at our more customers" campaign. If you smile at someone they'll usually smile back and suddenly both of you are relaxed.

And make your business personal too. Get your name on your website. Why not have a mini video of you welcoming people to the site and telling them you want to give them a good personal customer experience too. They'll see you and that makes all the difference. If you include your name they feel even better. I've just tried to speak with the manager of owner or a hotel to tell them about the Local Business Card but not even their e-mail address was on the site, just an impersonal form. When I tried to get their name I was stone walled and just gave up. An opportunity they might have appreciated and used for additional business . . or . . a prospective guest who just had a query but didn't want to speak to the receptionist.

Well. You won't believe this but as I write . . .

. . . . I've just had an e-mail that is very personal and begins "I am Michelle Furse and I am the new Sales and Marketing Officer for Afan FM. I have been brought into the station to increase both sales and awareness. I am very passionate about taking the station forward to the next level and want to form relationships with all local businesses.

I would also like to thank you in advance for reading this email.

Afan FM is a new style of radio station. We are Neath & Port Talbot's first and only dedicated radio station. We want to work with all local businesses throughout Neath & Port Talbot and find ways in which all residents of Neath & Port Talbot and both ourselves can benefit. . . . . . . • To establish a station for all people with a focus on young people aged 11-25

• To give a local entertainment, news & information service

• To provide training and experience opportunities to those interested in working in radio broadcasting, production and broadcast journalism. This gives avid media fans a first step to a new career

• To support, nurture and provide a promotional platform for local bands, DJs and artists

• To provide cost-effective advertising packages to all local businesses Afan FM is the radio station that is proud to be different because:

• No cheesy DJs – real people speaking in a real way!• No Hidden Agenda – we’re a not for profit company so we’re here to help make Neath & Port Talbot great!

• We pick the best music because it is the best music – not because our friends at the record company bought the last round.

• We’re 100% independent and impartial – we are honest to all! This is what makes us unique; we aim to provide high-quality programming whilst giving back to the local community Why choose Afan FM?Whether you want to create awareness for your business, generate footfall, increase website traffic or promote a product launch we can tailor an advertising package that can really separate your business from your competitors."

So I phoned and we had an interesting call that I feel might give us both some business.

If she hadn't mentioned her name in the e-mail probably wouldn't have called. So if you sfacetart getting personal - stop being faceless - and concentrate on being available then I promise you that your business will do better things.

Follow me on http://twitter.com/mike_leahy

If can help you become a better communicator call or text me on 07976 364681

Bang that Drum!

Drumming up business is an old expression meaning go out and find some new customers.

Did you know it originated in the Wild West. When a travelling salesman arrived in a one-horse town he'd park up his chuck wagon and walk up and down the main and only road banging a drum to draw attention to himself. He'd shout out his message and draw a crowd to his wagon where he'd then sell off the back.

We should be doing the same. Not shouting and actually banging a drum, although this might work, but showing our face to potential customers or prospects. Getting that message about and if we can use modern technology, great. Add in a little light humour and away we go. The following videos were taken in seconds, straight off, one take. Not perfect but perfectly good to put your message across.

Why don't you sign up to become a Merchant, make a mini movie and send it to me. I'll put it up on the site. Don't feel confident? Don't like appearing on film? Think you make a lousy picture ? So do we all: we all think that about ourselves. What makes you different. I challenge you to make something short about your offer on the site. Make it funny. Be original but most of all just do it.

Marketing doesn't have to be expensive. You must do everything necessary to get in front of new people who might buy from you. Some ideas are targetted whilst others are scatter-gun. Use a mix.

Most of all do basics like foot canvassing or telephone selling. Remember you are building up knowledge and relationships, not usually selling, unless you have a bag of cleaning products, and you need to keep your eyes and ears open and shut your mouth. Just open your mouth to ask questions and breath. Most of all take action. You won't get business sitting on a chair in the office thinking and planning mid-morning. If you need to use time planning and thinking get there an hour earlier than usual.

And another simple way to drum up new business is to sign up to the Local Business Card. Don't even think about it - just click here and transform your sales results - it takes one step to start a successful journey.

If can do anything to help you be successful call me.

regards

Mike Leahy

Get it FREE. Here and Now

Good News!

Here is an exciting new FREE OFFER . FREE card and Merchant service until end of December.

So that we can grow fast and you can benefit immediately we are looking to populate the site.

Register now for a FREE card, valid until the end of the year. You can check out that there are real deals there: that you will save money or get something extra. All you need to do is go to the site and register. There is no need to go onto the Paypal account.

And in addition the first 50 businesses that register to become Merchants will be put on the website, in the Directory for FREE. This is a real give-away. That will give you chance to see the marketing opportunities we are giving you without you having to spend a penny.

Lets repeat that:
Register now and get a card FREE that will be valid until after Christmas.

So go to the site:

www.localbusinesscard.co.uk

Your card will be sent out by post within no more than 48 hours. We'll try same day!

Become a Merchant for FREE until after Christmas. This will give you the chance
to know it works for you and to take advantage of the run up to the end of the year - Xmas and the beginning of the Sales.

So go to the site:

www.localbusinesscard.co.uk

We'll send out your window sticker or drop it in to you. There is also a widget for your website with a link to us, some general information and any help you want to talk to us about.

So don't hesitate, do it now. Register and get either a FREE card or FREE Merchant account.

So what happens then?

The website will show all orders and the fortnightly e-newsletter will be packed with offers, either regualr to remind you, new merchants and special short offers. Just look up what you want, go out and save or get that little extra.

I believe that the card will be a valuable resource and save you real money, not just now but when the economy evens out. This will be the card that will make a real difference.

Get on the website and sign up. Your welcome pack will be posted straight out.

The Website has gone live today

Today is a big day for the Local Business Card.

The website has gone live. We have tested it and made changes over the last few days and there are more to come but take a look and get a feel of the Beta version.

You can join as a merchant and add in offers. And you aren't confined to just one. We want to site to be dynamic and work for both Merchants and cardholders. After all there is no point in having a card if you can't use it: and it's not worth going to the trouble of putting up offers if nobody comes to you as a potential customer.

The first newsletter will go out when we have had some response. So watch out.

Sign up and you can cancel anytime in the first 3 months but I am confident you will save much more than your initial card fee. And it's free to be either a cardholder or merchant if you are a Local Business Forum member, or join. So join now and take advantage of the many associated benefits. There should be a link page in place within a day or so .

The Local Business Card is a great marketing tool, so if you run a business come on board right now and take advantage of the low low fees. These will be held if you sign up now but newcomers after September may see an increase. And, of course, it's a really powerful monitoring tool because you can see instantly if a new customer came in because of your offer or widow sticker.

You may wish to know that we'll be working really hard to promote the Local Business Card because we have a real believe in keeping trade local and helping local trade.

Watch out for the first window stickers

Watch out there's a Local Business Card Sticker about. The first went up last evening at a the Zaal Indian restaurant at Sketty Cross. This is a really great eating place and the feedback has been consistent "The best Indian food I've ever tasted". Well! You can't beat that. Cards will be available within a few days so order yours on the website and you'll start eating and saving. Better still . . .

So why not call Zaal's today and book a table now on 01792 203526. You can even sign up for your card at the restaurant.

Zaal are offering a 10% discount plus a free papadom & chutney tray to card holders. A meal for 4 people will give you a great saving . Just four meals throughout the year will probabaly pay for your card. So whenever you use the card again at Zaal's or elsewhere you'll see real savings.

The website is coming along really well. You'll be able to resister as a Merchant on line and put up your offers. You'll be able to apply for a card on-line with a credit card or Paypal. All offers will be there together with a Merchant Directory. Ben Wheeler of Beach Software has produced a great site based on the hard work put in designing by Matt Pugh of Star in a Jar. If you want a real marketing team that can handle on- and off-line marketing from concept to completion contact one of us in the Local Business Team.

Watch out for great offers in the coming few days on accountancy fees, the Market Mailer automated e-marketing system which will give you free transmisssions, web design, banners and other graphics, phography, accommodation and much more. This isn't just another card. This is the real McCoy. This is THE card.

Local Business Card arrives

So much has happened in a short. Where do I begin.

Before I recap here's a cautionary tale. Wanting to cut some costs I decided to move one of my phone lines to another service provider: and as I have free broadband dwon a BT line that is whom I changed to. So I cancelled and ordered. So far so good.

Now for the fun bit. The wrong line was terminated and so nobody could get hold of the family on the family number. That took 3 phone calls and 3 days to rectify.

Then I needed to inform the broadband company of the change. "No! We can't do anything until the number is active and then it'll take up to 10 working days" So I am without one number that most people use - ad I hope they all know my mobile 07976 364681. And I'm almost out of internet contact. Luckily I've borrowed a mobile internet dongle so I'm partially up and running. Planning doesn't help. Low tech lets us down every time - human intervention. On the other hand when you find someone who give great customer service then your problems are solved or at least diminished and you come away feeling better. The morals of the story are firstly plan your move carefully, don't expect anything to go to that plan, check to see if any element isn't right, be persistent in getting it put right, respect good customer care staff.

As a recap the Swansea Business Show was a great success. Don't take my word for it. Buy the cd now: you'll see and hear over 20 exhibitors talking about their businesses and giving live feed-back from the exhibition hall. I will put some of this up on the show website - click here.

We has a Uni-Bus meeting at Swansea University on 20th May and the two speakers talked about available funding for business either through the flexible funding scheme or university channels. It was a great meeting. Click here for the website

And now I'll move on to the Local Business Card. This is a privilege card focussing on business but that will benefit card-holders in all aspects of their life. The card was originally created for members of the Local Business Forum so that they'd benefit from each others services but it has become something bigger and better. It's a priviledge card that is available to anyone for a small fee. It will give the holder discounts and other incentives from a wide range of businesses ranging from car rental, through having a meal out, web design, accountants, signage and chauffeur services, and much much more. The card is a small plastic keyfob so you'll always have it with you, suppliers will have an easily recognisesable window sticker or web logo and there will be a regular newsletter and special offer broadcasts. It is the card to carry. And the huge benefit to suppliers will be the advertising and getting their message out through the website and newsletters. To become a founder supplier is easy and costs less than £1 a week. How is that for value? The card will give suppliers a great marketing tool that will help them through these difficult times: and we are all looking to save or get better value where we can.

From a germ of an idea this will spread rapidly because it's a simple low-cost concept that'll really benefit everyone involved. Want to be in at the beginning? Apply online in a few days, watch out for the completed website. Or just drop an e-mail now and you'll get an information pack by return. Watch out for window stickers appearing in shop windows near you.