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Showing posts with label Marketing Success. Show all posts
Showing posts with label Marketing Success. Show all posts

Wednesday, April 06, 2016

Working from Home. Some home truths

Hi Everyone


Working from home is just great. There are some really good benefits but you have to be so focussed and selfish you’d not believe. If you slip you’ll find you can be crushed by the outside forces and the inner torment that can just destroy you.

I’ve worked from home for over 25 years apart from some short spells and I’ve gone through the best of times and worse of times. So here are some of the hurdles you’ll find on the path to home working success.

Work/Life balance
Working for a company gives you the structure that separates your life into segments. You get up, dress and groom yourself, travel to work for a set time, finish at a set time or work agreed overtime and then leave and go to your home life. Sometimes you might take work
home but usually you can stop working when you leave the office and not start again until you arrive next morning.

Working from home means you probably never stop working. You might have a home office but its usual to work on the dining or kitchen table in the evenings and even as soon as you get out of bed. It’s like an addiction. Whether you love it or hate it, you just can’t get away. You are tied to your business, probably your laptop which is constantly always switched on.

Mealtimes go out the Window and you famine or feast
Remember when someone yelled out “Anyone for a bacon buttie?” and there was a rush to pay the guy who was going to the sandwich bar to pick them up. Lunchtime comes and you go out, eat in the staff restroom or even work at your desk, but at least you ate at regular times.

Now you are working on that priority project or just get carried away and forget the time. Suddenly it’s 4 in the afternoon and you haven’t eaten. So you make a sandwich or grab a ready to eat snack. Then just a hour later you have a family meal but aren’t very hungry. Or you are drinking coffee with 2 sugars and snacking continuously during the day. Then wonder why your clothes don’t fit!!

You become isolated
You worked with others and that had its ups and downs. But in the main you have an office social life where you interact with others. Might be small talk about what you did last night, the TV or football. Could be office meetings or discussing work. But you are talking to others usually in an informal way with people you are familiar with. For some, the office life is their life where they are maybe unhappy or lonely at home.

Now compare that with working at home. You are working alone, either in your home office, or on the kitchen table. Or perhaps making a video, but still alone. The radio may be on but there’s nobody to talk to. The phone rings and it’s a problem. You have to face up to everything on your own, nobody to sit down with and discuss what to do. OK! There are internet forums and support but these are remote and you can never be absolutely sure of
the people you meet online.
So you finish up becoming quite isolated. And that might have an effect on your personality and your relationships with your family. And it certainly can add stress and uncertainty. Do you begin to prefer your own company, do you start talking to yourself! Do you start talking to your pet goldfish.

Social Media becomes your Social Life
Being alone you stop for a while and hit Facebook. That’s when your troubles really begin because you either start surfing within Facebook as one connection leads to another.

Or . . . your life starts to revolve around Facebook and you sink into the fantasy world of what everybody else is doing. And begin to lead your life on theirs. And you may start texting or adding posts to these “friends” pages whom are really at best just acquaintances and often almost strangers. And this can lead to you not only wasting time but also getting trapped in situations you just don’t want.

So . . . basically your social life just vanishes into thin air, to be replaced with a fantasy world.  We all need to socialise but you’ve cut yourself off.

You can’t have a Sick Day
Working for yourself means you usually can’t afford to take a sick day, or snowed in day when you just can’t get to work. When you just need to roll out of bed and slouch down to your work area there’s just no excuse.

So not only do you miss those days which could be spend out snowballing or just having a bit of fun. You stay alone, working. Outside you see Mums and Dads having fun with their kids. You aren’t paid by the hour. You have to complete to compete.

Are you busy? Can you just . . . ?
And you know what’s coming next. Nobody thinks you work. Your time is almost your own. But on second thoughts it not. Your time is everybody else’s.

“Sorry to bother you but can you just drop Mary off at college. She’s late and it’ll only take you 10 minutes”  Yes!. Suddenly that 10 minutes is 10 minutes there and 10 minutes back. “And whilst you are out we need some milk and a loaf of bread. Can you just stop off and get it? Oh and don’t use the corner shop, they are too expensive.” So you go out of your way to the supermarket. The total time is now over an hour!!

Then there are the friends who drop in or call you and want to tell you about their latest escapade with the car parking in town. And that’s another hour gone. So you decide to clamp down on this and tell everyone that you are working and not on a sabbatical. That works for a couple of days then back to the old routine.

Working in an office and nobody calls you to do a pick up! Everybody respects that you are working.

Your Neighbours wonder what you do
What does Jim do all day? He doesn’t seem to work and when he goes out he looks so unkempt. Maybe he lost his job. Maybe he’s an alcoholic. He’s always in old clothes. Strange man isn’t he.

And suddenly you are being accosted when you go out and asked some strange searching questions  . . .  or you are ignored. So once again you are losing that social interaction and get strange looks. So you are talking and drop into the conversation that you write courses online. And you get those funny looks and you can almost hear the gears in their brains clinking into action “What does he mean? I don’t really like to ask because he’ll think I’m stupid”

Looking Good
Remember when you wore a suit every day? Those were the days. Looked good, felt good. Knew you were the smart guy. Always a sharp dresser.

Working from home it’s sloppy joe time. No need to dress up. Old jeans, trainers and a sweatshirt. Fine. You feel comfortable. Some-one had told you that when you dressed well and felt good then your work was better. But you just can’t be bothered. And your work does probably suffer.

You look at yourself in the mirror and suddenly realise that you need a shave if you’re a guy or haven’t used make-up for days as a woman and you look like you are recovering from a hangover.

Office Parties a thing of the past
 Remember those office parties? Xmas or some other celebration like a birthday or leaving. Any excuse. Leave work, head for a bar or go for a meal and have a laugh. Get to know everyone better and let your hair down. It’s time to relax.

But working alone you have nobody to celebrate with. You could go down the pub and sit in the corner. No. Just forget it. You can’t even reclaim the tax on a Christmas dinner. Ah well. Better get on with work.

Getting some exercise
I worked in an office some years ago selling conservatories by phone. This was about 1998. We used to do the whole sale by phone. No salesman visiting to close the deal. It was hard but rewarding. But my point here is that every lunchtime a couple of us would go out and just walk for about 30 minutes. It was an industrial estate so nothing particular to see. But we used to get back to work and be active in the afternoon whilst everyone else began to get tired. I also rememeber that I was pretty fit.

Working alone you’ll keep going all day and then wonder why you are tired in the afternoon. You’ll have forgotten what fresh air smells like and you will become lethargic. Life will be work, work, work.

But it’s not all Bad
I’ve listed out the bad things about working for yourself from home but there are some great advantages.

You don’t have to slop around the house or feel isolated. You can have a work/life balance and be respected by your friends and neighbours. You just need to bring that discipline you have in working for a company into your life. It does mean self discipline but you just need to get some new habits into place.

The main benefits, however, in working for yourself is that you can achieve what you want. Whether you want money, fame, satisfaction or anything else, it’s possible. If you work for yourself now, you’ll know this is true. There is nobody else you need to rely upon. Just yourself. 

Be positive. Take Action 

Sunday, January 02, 2011

Success starts with sharing your dreams

Success starts when you create an idea and make your dream. Sharing it with someone else and fixing that dream firmly as an ambition is the real launching ground for the success to happen. 
Work with me over at least 3 months and see the difference a critical friend can make. See how new ideas and skills can help you expand your business. e-mail me on ask@mikeleahy.com for more information

Tuesday, October 19, 2010

FREE Dynamic 90 Minute Seminars

Money back guarantee!! No need. This is a free event full of great material you go take back to the office and use straight away. I've had some who haven't even made it back to their office. They've been so fired up they've gone out and tackled a prospect or followed up on an aexisting customer to get additional business!!

Come and join me on Tuesday 26th or Thursday 28th October (next week) at the Metropole Chambers, Salubrious Passage, Swansea, SA1 3RW for just 90 minutes of fast talking ideas that will make your business buzz.

Not a boring Powerpoint Presentation but a new idea every minute. So thats 90 new ideas or selling skills. Could you take so much information in and then go back to your office and put it into action? I guarantee that you will increase your net profit.

This will get you spiked up. I'll even paint some go-faster stripes on your arms once you attend this Turbo Success Seminar and you'll just motor.  Another Business Builder Brick.

We’re Having a Dynamic Seminar!

90 packed minutes of Creative Marketing Ideas and Selling Skills

Presented by Mike Leahy
(Booking is essential)
Location: Metropole Chambers, Salubrious Passage, Swansea, SA1 3RW
 Dates: Tuesday 26th ; Thursday 28th October  

Time: 9.15 - 10.45 am
What to Bring: A receptive mind and a willingness to take action
No Cost: This is a f.ree event   *see below
Reserve Your Place: Call or Text 07976364681
(Very limited places. Maximum 6 people per seminar)
Booking is Essential

Do You qualify? Only Business Owners and Managers
Guaranteed to get you thinking and taking action. Great Ideas you've forgotten or that are new
“Mike provides individual and business support in a number of areas as his knowledge extends beyond marketing and covers many areas of business operations. Mike has acted as a mentor during my early stages of business development and continues to assist me with marketing consultancy. I find Mike to be personable, supportive and reliable in his delivery of creative marketing solutions.”       January 4, 2010 Jacqueline Cole CEO Make My Summer Ltd
 Wishing you success. So call me today on 07976364681 and book your place now.

*the event is free but anyone who books and doesn't attend will be charged £49.00 as it will be preventing someone else from benefitting. You do need to book. Do it Now. Call 07976364681
      

Thursday, August 26, 2010

Is Coaching right for you?

Concerned about whether coaching and courses will work for you? Here are some comments from satisfied clients.

Rachael Flanagan of Mrs Bucket Cleaning Co and the current UK Young Entrepreneur of the Year (beating over 1500 other hopefuls) said:
“Mike runs great seminars. I learn new ideas about sales and marketing every time we meet and they always work”

Nick Everest of Visual360Wales said:
“I found our meeting interesting and you were inspirational”

Barbara Collier of Collier Photo Imaging said:
“Mike Leahy has advised myself and my staff on marketing, motivation and merchandising . . he has a world of experience and gives his time generously. I would not hestiate to recommend him to any business or individual needing to increaee their turnover. His cheery smile, wonderful enthusiasm and eldless markerting ideas are absolutely invaluable”

Some content for the first few weeks that will get you off on a fast-track start include:


Any project needs planning. Then you need the tools and materials. You will be building your business with these bricks to have a firm structure that will last.  

Introduction. “What you can expect from this course” If you want to increase turnover and sales and are prepared to make some changes then this is for you. Successful selling is achieved through having positive personal attributes, sales skills, marketing ideas, plenty of bottle, the ability to take enthusiastic action and a good system.

Are you Motivated? Many people say they’ll succeed: without strong self-motivation there is no way. How to get and stay motivated starting today.

Visualisation. What is it and how can you use it to become ultra successful?

Get Organised. Lets start as we mean to go on. Without organisation you’ll never reach your goals in life. And there is no set way to be organised only golden rules.

Back to Basics. Before you can go forward you need to look over your shoulder and see where you’ve come from. You also need to look at the maths equation that will tell you whether you have a chance to succeed. No you don’t have to do any complicated algebra!!

All about Canvassing. Why do you need to canvass? What methods can you use? What is best for you? Canvassing is both a big “No! No!” and a numbers game.

Carry out a SWOT Analysis. Read the instructions and follow the template: you’ll then work it out for yourself

Use a Diary. Many don’t use diaries properly. A diary is the signpost and results of your Business or Marketing Plan. A diary is the place where you must be honest with yourself.

CRM System. This  is free and will allow more than one person access. Great for running teams, using a virtual assistant and generally keeping ahead of the game.

Action Plan introduction. You’ll see how important a forward running Action Plan is to keep you in front of the game. You’ll get a template that you can use week on week, month on month.

The Day Book your best £5 investment. Buy a Day Book today and you can use your brain in a more constructive way.

The YOU brand. Lets be honest. Why do people buy from your business? The answer should be a personal one.

Complete the Hidden Asset Audit. This 26 pages questionnaire will help you see strengths and weaknesses in your own marketing

Write Marketing Plan Part One. So now to write out the Marketing Plan that’s going to shoot

you up to the stars. Part one however is getting the background information. Unfortunately this is the boring bit so lets get it out of the way first.

Getting that order - the numbers game. If converting prospects into customers may be an art then working out the number of orders you’ll get is quite a science. You’ll love it when people say “No!”

Selling success is a conversation piece. I’ve loved selling for the past 45 years. It has been an experience to meet so many interesting people, to hear their stories, to ask them questions and to finally get that order signed. Most people hate selling – I’ll show you how to love it!

Getting calls. Mobile, Answering Service, Pager, Joint Ventures. When someone calls your phone they want to talk to a person. Maybe you can’t afford a receptionist. Well there are some great alternatives. And I bet one of these is for you.

Looking Great. Do you look the part? These tips alone will increase you confidence and add inches to your personality.

Canvassing to suit your Business. There are many ways to generate interest in your

services and products. Calling people by phone, writing, sending e-mails, texts or calling in person on them at work are just some ways. Lets find out what suits you.

Canvassing by Phone Part 1. Telephone canvassing is hard work that most people hate. Done well by experienced canvassers can be enjoyable, stress free and very rewarding. What are the key secrets? How can you succeed? Part One will get you started.
Canvassing Sheet. This template will get you started and enable you to keep tabs on what you are doing. Remember! Number crunching shines the way forward.

Door-to-Door Canvassing Part 1. Going out and calling on businesses was the rage in the sixties. Now it’s back and bringing in the results. We’ve forgotten the importance of personal face-to-face contact. Try these proven techniques and win through time after time

5x3 Cards. Forget your Blackberry or I-phone. Index cards can be a secret weapon in relationship selling.

Canvassing schedule. You’ve got to set yourself targets. Make your pledge today and I promise you’ll see positive results fast.

Write Marketing Plan Part Two. We’ve seen where we are now lets look at where we want to be. This is your blueprint.

Facebook, Twitter, Linkin and more. If you haven’t used any of these get onto the site and look at some of the pages. You may have to register as a member but it’s free so just do it. Make sure you use the same name – your name to build up your personal branding. More about this later.



Want to grow your business with this COMPREHENSIVE SALES & MARKETING COURSE?  Then just Click here

Good luck with your sales