Yesterday was a short blog!

I'll make up today. Firsly I ran a 2 hour sales and marketing course this morning. Great delegates really got involved and all came away with ideas that they are going to put into practice. Marketing-Basics want to give all businesses the opportunity to get some sales and marketing training at an affordable cost.

One sales aid that did come up and that is going to be used by everyone is a sight-seller. You know those plasic binders with clear A4 envelopes inside. Well, use one to make up a story-board about you, your business and the products or services you provide. Use it at each presentation.

Put in the following sheets

• A large logo or picture representing your business
• A page about you and your business including qualifications, awards and anything that makes you outstanding
• Pages showing your products or services with benefit bullet points
• Your guarantee
• Any special offers
• Several testimonials if business on letterheadings otherwise on possibly different types of writing paper and signed.
• A bundle of quotations or order forms. Go for the latter because you want to sign up new customers and not have to go back.

. . . . and you are ready. Tell stories about each page. If you don't have stories at the beginning fake it until you can make it . . real.

A sight seller is one of the most powerful tools you can use when you are giving presentations. It shows something about you and your business that will establish knowing, something about your products that will build knowing and testimonials together with your guarantee that will build up trust. And Bang" you should be almost at getting the order signed off.

The course today went great and at just £49 it's a steal. The original seat price was £65 but feel this is so important to all businesses at this time that I've brought this down to be affordable by all. And that includes a comprehensive work book brimming with "Know-how".

If you haven't booked yet the next seminar is on Thursday 23rd January in Walter Road, Swanse at 9am, finishing at 11.30 (although today's session went on longer because there were lots of questions). To book your seat click here for full details and e-mail or phone me.

Even if you feel you know everything there is to know about selling or marketing come and have your batteries re-charged.

Today has been another day of gloom for some major businesses and unfortunately this must have an impact on us all. I just hope that you take that extra step now to secure your business tomorrow.

NEW NEW
I've just had a fabulous range of health and safety cd-roms delivered for appraisal and can tell you right now that they are the business for any small to medium business: they include training modules and all the policies you'll need. I have this range for several years and cannot find anything that compares in quality and cost.

I will be marketing these as from now,so if you want to know more watch out for links and the product page. YOu'll be able to pay by Paypal and despatch will be within 24 hours of you placing your order.

Remember! here is nothing to compare.


Call me if I can help with your success.

Mike Leahy


Marketing-Basics.co.uk, Health-and-safety-adviser.co.uk, accessaudit.co.uk

Here to help. Call me anytime.

Have a Happy, Healthy & prosperous Year ahead

A new year. A new beginning. Lets hope that this is a good year for us all because last year was bad for so many people. Can we blame the bankers? I'm sure they have caused enough damage with not only their recklessness but on a more local level with their attitude towards small businesses. They lend when the going is good but pull out as soon as they see a problem. They treat small businesses as cannon fodder. Look at the bank charges racket which is still continuing under other guises.

But onwards and upwards. I do believe that there are bags of opportunities around right now, despite the current economic situation which will have a knock-on effect on us all. Any business person has to follow just a few basics to continue to grow. These include being positive, taking action, watching cash-flow, being innovative, marketing like never before without a big budget , honing sales skills to meet 2009 demands, looking for new opportunities, looking for existing customers additional sales and customer care. There are other ingredients but that's a start. To encourage a kick-start for the New Year I'm running my 2 hour sales and marketing seminar again.

My new course "The Big Seminar unlock the secrets" is beginning to fill. I am running two sessions in January, on the 13th and 23rd, with more to follow. I gave this last at the Dylan Thomas Theatre in Swansea in July 2008 and I have been prompted to run it again by popular demand. Each seminar is for a maximum of 8 delegates and is packed with masses of marketing ideas and sales skills.

I recorded an intimate sales and marketing session last year and am planning to have this available as a video download with an accompanying Action Book. Watch this space.

Meanwhile, make this a great year, whatever happened before. Good luck. If I can help in any way e-mail me at ask@mikeleahy.com