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Wednesday, October 28, 2015

Socialcam gone Native Video on Facebook and Twitter is here

Hi Guys

Socialcam is dead. It's official. Or it will be on Friday 29th October 2015. It was founded by a small team of 4 people and was a spin-off of JustinTV. I will miss it.

Socialcam was launched in March 2011 and on 17th July  2012 was acquired by Autodesk for £60m. went from zero to ths staggering amount. So in just 551 days Now just 3 years on it gone.

If you are over 40 you'll remember the days of the first computer game with the ping-pong ball. Days before digital cameras, let alone smartphones. Now video is beginning to rule, particularly with the advent of Native Video for Facebook and twitter.

Just to remind you, native video is dropped straight of your smartphone onto Facebook or Twitter with no interface such as YouTube or Vimeo. This has just recently been launched and you may not have noticed but there is now a tab on Facebook for your videos. With
editing apps it's now not just possible but downright easy to edit in-phone and add effects too. Take a look at your Facebook page and check out the menu: Timeline - About - Friends - Photos - More, Click on More and the top item is Video, That's where all your videos go. Now I don't expect many of you have much there but this is the future - and you will.

So to download just bring the video up as you do with a photo and look for the "Share" sign. Click and it will bring up a variety of possibilities. Click on the Facebook symbol and its done. Add some text, post and its done.

I used to take the video and upload onto Socialcam, this was programmed to relay to Twitter wwhich shared with YouTube and Facebook. So for minimal effort I would be on all 4 within 20 minutes or so. Now if you want to be ranked and found on Google you must download onto YouTube because Google doesn't pick up anything on Facebook.

As a bonus I just found this video on YouTube of Apple Co-Founder Steve Wozniak "Woz"talking not just about how he met Steve Jobes when he was a student and Jobes was just 16 years but how the two worked closely together, Woz being the creative guy and Seve being the marketeer, and how well that worked.

But interestingly he went on to talk about how to become the best at anything. I have the same ethos. If you dig deep and learn everything you can about anything you'll become an expert. I've always said that if you read a book about your subject for an hour a day, you will become an expert in 3 months. Obviously we aren't comparing this to a university degree but in my experience an enthusiastic positive approach will take you much further that any disinterested person with a higher education.

Take a look at this video that was with a 14 year-old. Woz is very open and gives some good advice.



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