Tuesday, December 22, 2009

Dinner With Industry

Dinner with Industry was organised by the Bright Futures Society at Swansea Universitybringing students and businesses together and helping students to learn life skills and find possible work experience and potential employers. The event was really successful and organised mainly by Angharad Williams who managed to pull the whole event together with her team so that the evening went without any hitch.

Students circulated during the meal, spending time on one table for the starter, moving on to another for the main course and so on. They had the opportunity to meet and talk with several local business people.

Between courses there were speakers including Fiona Miller of Wicked Trips who spoke about her experiences in buying her business and how she is progressing since she left Swansea University in the summer. She was an inspiration to all of us. Ollie the Street Poet recited some of his work including a special poem he'd written for the night. I was honoured to be asked to speak and when  did couldn't understand why Angharad kept doing some sort of winding-up movement with her arms. I obviously ignored her attempt to mime cranking up a car!

About 120 guests were present made up of around 90 students and 30 businesses.

There were a number of sponsors including Swansea University but the main sponsor was the Uplands Diner who stepped in at the last minute. They also brought along some well-know guests who all made their own  donation.

I do hope that this becomes a regular event and is carried on by new committees as time progresses and that they gain some valuable experience. It would be good too if there were other meetings between the students and business people thriough the year to build up better realtions and understanding.

Here is a slide show of photos taken by Gareth Danks of Life Photography Wales who always comes up with great shots. He kindly worked during the evening before and between courses for free and I thank him for his continuing support on his second Dinner with Industry event.






Monday, November 16, 2009

Cinchast Adds an Extra Dimension

Communications are moving at such a fast rate "I don't believe it". I remember when we had the only telephone in the road!

You have Facebook, Twitter and other social sites that give you the freedom to express yourself on one level but promote yourself and business on another. none of this was possible and practical just a couple of years ago. Just for a bit of fun I formed a Facebook Group "Boycott X Factor" last Sunday and within a week there are nealy 1000 memebers. Not as big as some groups by a long way: I didn't have a logo: and it was devised in minutes so there are several things I didn't do that would increase membership. But how could you have done that just 36 months ago?

I've now discovered www.cinchcast.com and can phone in from anywhere in the world, leave a message and that will be on the website within a few seconds. Connect to Twitter, e-mail & Facebook and you can send out audio group messages instantly. Uses are limitless. It's currently being used to give out tips and messages in general. How about uswer groups where you send out information about product specification or price changes, setting up meetings for sales or other teams, telling your group of customers about a special saver deal just for them? The ideas are limitless. I used it to do short promos for people I met at the exhibition over the weekend but you could even do interviews or get testimonials.

Try it out and please follow me. You can do that at http://www.cinchcast.com/Mike-Leahy And please write your comments at the end of this blog.

Friday, November 13, 2009

Show Girls Literally

Just saw these girls dancing at the New Start Show at Cardiff today.

video


They were excellent but deserved a bigger crowd.
Watch for more details about the Show. By the way can you spot the deliberate mistake in the video?
And go to http://www.cinchcast.com/Mike-Leahy and see what's happening around me, on the spot one-minute interviews with exhibitors at the New Start exhibition in Cardiff

Thursday, October 29, 2009

The Weakest Link

Our local Poet. What do you think? Please leave a comment

Monday, October 12, 2009

Smile, damn you Smile!!

You may be in a rush. Getting STUFF done. Life is just a rush. No time for anyone.
Sometimes I smile at people and they smile back. Odd times they ask me "What are you laughing at?"

Remember how you act towards people can make you friends, close an order and make you feel great yourself. Smile and the world smiles with you - cry and you cry alone.




Sunday, October 11, 2009

Longer is better!

Thought for today:
People often say that motivation doesn't last.
Well, neither does bathing - that's why we recommend it daily. Zig Ziglar

Longer is better!
We are all used to e-mail and for many of us the art of letter writing is getting lost. And of course e-mails are often badly spelt or worse use text-talk which many people don't understand. I'd seriously suggest that you get back to writing letters in business because we all love getting post - and if it's relevant and interesting then we'll read it. Letters will also re-enforce e-mails and other communications.
Should letters be long or short? Many people tell me that they like short letters because they haven't time to read long ones.

“A long letter is better than a short one? That’s rubbish. I don’t
bother with long letters” Wrong! A long letter will be discarded by
many people because they just aren’t interested in the product or
service, find the letter complicated or difficult to read or decide it
reflects badly on the sender because of style or grammar.

A long letter written properly will allow the recipient to find out about the product/service quickly. If they like it they’ll then read the body of the letter to see all the benefits. Once they’ve seen enough they’ll make a judgement and discard or go to the next stage. The letter should be informal yet grammatically correct. Use short sentences. Always use the same typeface family. This will make reading easier.
• Use some bold or italic text but not more than a dozen words per page
• Use bullets like this as soon as possible. It is easier to read and draws the eye
• Use short words, sentences and paragraphs
• Write about benefits not features. Nobody wants to know a watch was made through traditions running back three generations.: they want to know it looks good,is competitively priced, works well and keeps good time.
• Underline important points but not with more than a dozen words a page
Sign letters in a firm hand that is readable. I use a different signature for business to cheques for example. My letter signature is readable and bold.
Use a different colour ink to the text. A blue is favourite. It won’t look as if
it’s been printed or copied. Highlight a very important point such as a free offer or deadline. Put a handwritten comment on the first page to make it more personal. Even if you are sending out thousands you can personalise them – talk to your printer.
PS
Always write a postscript. We ALL open a letter, read the first line and then go straight to the end. Put your best benefit or any free offer in the postscript. “You’ll get our lifetime guarantee if you take action now. Remember the details we wrote about?” No of course they don’t remember but they’ll look through the letter to find what they’ve missed.

Thursday, October 08, 2009

Taybarns Hotel join the Swansea Business

Taybarns Restaurant are on board with the Swansea Business Show and the Local Business Card. Watch out for a big announcement.
Meanwhile take a look at this video. If you like food you'll love Taybarns.



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